Marshall Senger’s Saskatoon Breakthrough Comes in Record-Setting Fashion

AIRDRIE, Alta. –  In a year that has already seen three first-time winners at the elite PBR Canada Cup Series level, a fourth name was added to the list at the 25th anniversary of PBR action in Saskatoon, Saskatchewan last weekend.

Meadow Lake, Saskatchewan's Marshall Senger broke through for his first-ever Cup Series victory — and did it in fine style — capping a perfect 3-for-3 performance with a career-best 90.8-point ride.

The 21-year-old got his start in the western events world growing up surrounded by reminders of his father's bull riding career. Photos hanging on the walls at home helped spark the interest early, and Senger followed through.

"Seeing pictures on the wall of my dad riding bulls, then getting to the age where my mom was putting me in calf riding at the Meadow Lake Rodeo, the spark kind of grew there. I wanted to follow in my dad's footsteps, seeing the pictures on the wall," he said.

"I've had a little bit of success at pretty much every level so far, so it's kind of been a blessing. And, I mean, guys like Cody Coverchuk living in Meadow Lake too, I grew up looking up to him, watching him at the PBRs and BRCs happening in Meadow Lake, and kind of always thought he was a badass. Now I am trying to make my mark on the sport as well."

Senger made a brief foray into the PBR at 18, but after being humbled by the level of bulls he was facing, he made the decision to take a step back and hone his skills on the semi-pro Bull Riders Canada (BRC) circuit.

"Me and my dad have always talked about making sure I was getting on the animals that I was ready for, and not kind of wanting to step into the deep end too quick," Senger explained.

"I went to a couple PBRs right when I turned 18, but I ended up needing shoulder surgery, so I had to take a year away from the sport to heal up. Coming back from that, I took a full year just going to BRC events. I was seeing some advancements in my riding, so from then I thought, 'I'll give it a shot at the PBR again.'

"I'm by no means where I want to be bull riding wise, but I'm definitely headed in the right direction. So just really showing up and knowing I'm ready for where I'm at has been a big part of my learning curve."

As in any sport, the mentality of an 18-year-old can be vastly different from that of a 21-year-old. For Senger, the contrast between his first experiences in the PBR and where he is now has been night and day.

"I rode my first PBR bull ever at my first PBR, and I thought it was all going to be easy from there. Boy, did I get humbled after that," Senger said.

"I needed to kind of hold back and realize I wasn't ready for it, and just really learn what I needed to work on to get on that calibre of bull.

"You show up wide-eyed with all these big-name guys you grew up watching and they're going to ride everything they run under them, and you're kind of just there. So where I am now, I've gained a lot of good friendships with the guys, and it's a lot more normal to be at those events now.

"I am where I should be and where I fit in now, as opposed to when I was young and just didn't really know anyone, just super new to that type of event and the bright lights and whatnot. It was all about maturing and realizing I got to keep my head in the game, keep my nerves down and just show that I belong there."

While in Cuba on a family vacation at the start of 2026, Senger made a note in his phone outlining his goals for the season.

Of everything he wrote down, only one remains unchecked.

"I wanted a PBR Touring Pro event win, I wanted a PBR Canada Cup win, I wanted to win three BRC events, I wanted to make both the BRC and PBR Canada National Finals. I wanted to stay patient and positive through all the ups and downs, and I wanted to win 40K and then win the Finals and that's the one we're waiting on."

Stoic would be a good way to describe Senger.

While he was undoubtedly excited on the inside, he admits he probably didn't show much of it in the arena after riding C5 Rodeo's Bench Warrant for 90.8 points to win the Saskatoon Classic.

However, once he got home, the significance of the moment finally sunk in.

"I might not have showed it, but I was just absolutely 10 feet tall and bulletproof. Right after I rode that last bull I knew I had won, but it didn't really sink in. Everyone was shaking my hand and congratulating me. I don't really think it sunk in until I was at home, and I thought, 'Dang, I freaking did it.'

"Rode all of them, rode some buckers — like Bench Warrant, not many guys get around that one — and I guess doing it with all the competition there. Those Cup events, the guys like Nick Tetz, Aaron Roy, and all these guys that have so much experience. It was such a blessing," Senger said.

"Just super thankful for how things went. I drew a good bull in Round 1 and then had the opportunity to pick two more good ones, and it just went as well as I could've imagined."

But ironically, he did imagine it.

Senger said the same feeling he had in April before Moose Jaw, where he earned his first PBR Canada Touring Pro Division win, crept back in ahead of Saskatoon. He even mentioned it to his mom earlier in the week.

"I told my mom earlier this week on Monday or Tuesday, I said, 'You know what, Mom, I think I have that same feeling I had going into Moose Jaw. I think I'm gonna win this one.' And that's no shit, I swear to God I called it," Senger said.

"Coming back to my mom there when we were taking pictures, I said, 'I told you, Mom.'

"It was a crazy moment for me, seeing them after too. My dad was tearing up, and I was just so happy. It made him proud. My family plays such a big part for me. They're always supporting me and giving me every tool to succeed in whatever I'm doing, whether it's leather work or bull riding. So to just show up and get a big win in front of them really meant a lot."

While the win meant the world to Senger, it came on a record-breaking night that featured three 90-point rides in the championship round.

Austin Paley logged a 91.6-point score, while Jeremy Maisonneuve posted a 92.1-point score immediately before Senger nodded his head, the highest-marked PBR Canada Cup Series ride to date.

"Shoot, it ain't every day you go 90 points, so I mean, to be 90 at 21 was pretty awesome. It was an unheard-of night of bull riding up here. It seems too good to be true, but I mean, it happened," Senger said.

"I think I really fed off the other guys in that short round, like seeing Austin strap a bucker for 91 and some. Then Jeremy right before me goes 92. Both of them had passed me in the standings at that point. I knew I had to ride, and I knew I hadn't picked the layup. There were no layups in the short-go pen.

"I remember sitting on top of the bucking chutes there when they were interviewing Jeremy. I thought, 'This is a pretty cool night of bull riding, but it'd be a lot cooler if I was a part of it.' So I just went to work. I had Aaron Roy in my ear, and I mean, shoot, when Aaron Roy's in your ear, you gotta listen to him."

As for his plans for the PBR Canada National Finals, Senger says they're the same as everyone else's: ride every bull they run underneath him and let the chips fall where they may.

After a strong first full season in the PBR Canada ranks, one that has already seen him check off goal after goal, he hopes to end the year on another high note.

"I just wanna go finish off this year strong and it'd be a blessing to win the Finals. I mean, that's the daddy up here. I can't win the championship, so I just wanna use this year to build on for next year and really contend next season," he said.

"I missed all of July this year. It was wearing on me in the middle part of the year because I had started off pretty hot and I took July off and I just kept dropping.

"Seeing myself drop in the standings was wearing on me mentally, so to go to Edmonton and cap it off there, it'd be huge for the years to come."