Coy Robbins Stays Hot as Rose City Nears

AIRDRIE, Alta. – Coy Robbins is a busy man.

After placing inside the Top 5 at three of the four PBR Canada events he has entered in 2026, good for a firm hold inside the Top 3 of the national standings, Robbins is also deep into building his annual PBR Canada Touring Pro Division event in Camrose, Alberta.

For the 10-year PBR veteran, 2026 is shaping up to be a season with plenty to chase, both in and out of the arena.

At the 14th Annual Marwayne PBR, Robbins went 2-for-2, matching up with Foley Bucking Bulls' Woozy for 83.2 points before adding a solid 85.1-point effort aboard Jim Thompson's standout bucker Times A Tickin' — a familiar matchup that has treated him well over the years.

"I think Marwayne has done a tremendous job putting together one of those events a guy wants to go to,” Robbins said. “A good set of bulls. I was lucky to get two rode. First bull, Woozy, I didn't know nothing about, which sometimes is a good thing. I got just a solid bull away from my hand and completely botched the get-off part.”

"Going into the second round, there was one bull on the list that undoubtedly was my pick before the event even started. Just with the luck him and I have had in the past. Times a Tickin' of Jim Thompson. I think that was the fifth time I had been on him. He got me once at the PBR Canada National Finals, tricked me. But other than that, I've got him every time. And I've either won the event on him or got second."

In bull riding, consistency is king.

More scores on the board, more weekends in the mix, more chances to stack points. For Robbins, that's the lesson he keeps coming back to, especially after watching the career of reigning PBR Canada Champion and recent retiree Jared Parsonage.

"Just that consistency and wanting to take what I saw in Jared that allowed him to have such a phenomenal career," Robbins said. "That solid consistency where you show up, whether you're winning or you're just placing, but you're always in there, in the mix. That's the goal this year. Obviously, a guy sets the top-of-the-ladder goals, but this year I'm just really focusing on each rung on the way there, and that being the consistency and staying on every bull I can."

Spring is well underway in Canada, and the calendar is about to turn busy. In only two weeks, the stars of PBR Canada will head to Camrose for the Rose City Invitational, a prior Event of the Year and one of the most anticipated stops on the Touring Pro Division schedule.

What separates Rose City from many events is simple: it's one of the few produced by a bull rider. Robbins has built it into a signature weekend on the calendar, and says the final touches are going into place to pack Encana Arena at Camrose Recreational Centre on May 9.

"We're in full swing. They say as you get older, time flies. I didn't really believe that, but each year I get another year older, it seems time just disappears," Robbins laughed. "It's crazy to think we're almost two weeks out. Planning is underway, obviously, and shaping up to be another great event."

As with any event in the Western sports world, community support from sponsors to fans in the seats is everything. Now that the Rose City Invitational is past its early years, Robbins says it has become a staple in Camrose, and the local backing continues to grow.

"I think it's become a staple event for Camrose. I think each year they're eager for the event and got past the questioning phase of if it's going to happen again and just know that it's going to, which is nice to see," Robbins said. "The overall support is obviously what makes these events happen. This year, business-wise, sponsorship-wise, it's been just phenomenal with so many businesses wanting to be involved and a part of it and see the importance of these events for communities like Camrose."

"It's nice when you can put on an event of this caliber and it's fully backed right in the community of Camrose without having a source outside of the city for support. That's probably the most exciting thing about the event, the support from the city and community and that it continues to grow year to year."

For Robbins, producing the event comes with both rewards and challenges. His favourite part is seeing kids light up, the same way he did when he was young and dreaming of the sport.

"It takes me back to me being a young kid at the Camrose Rodeo back when they used to have it and just the insane amount of desire I had to go, but to be able to try and meet somebody," he said. "I think it played a factor in fostering me into becoming the bull rider that I am today just by that local-to-me rodeo. So it's cool to see these kids so excited for it and potentially seeing a bull rider in the future, another bull rider, coming out of the city of Camrose."

"That would be the most exciting part probably. Just the support from the young kids that have become fans of it."

His least favourite part is the mental switch required to go from producer to competitor, from solving problems behind the scenes to turning around and getting in the right headspace to nod his head.

"I love riding in front of my hometown crowd. There's nothing like it. I don't even think riding in front of Rogers Place would hold to the feeling of riding in front of your hometown crowd," Robbins said. "But the switching from producing the event mindset, putting the fires out and crossing the T's and dotting the I's, to getting back to the bull rider mindset has become arguably the biggest battle all year that I have."

Since taking on the Rose City Invitational in 2022, Robbins says the biggest personal change has been perspective. Producing has given him a deeper appreciation for what committees, stock contractors, and crews across the country pour into these events, all so riders can do what they do and make a living.

"I think just overall giving a new perspective at every event I go to, whether big or small, just knowing that there's one person or a group of people giving their all for me to be able to do what I love," Robbins said. "It just made me more grateful for all events... knowing that maybe an event is missing something that we typically like to see, but they probably are trying to get that there or wish they could get that there, but it's just not possible."

"Just that overall appreciation for the people and groups that put the work in on these events to allow me to be able to make a living riding bulls. It opened my eyes undoubtedly to the workload that goes into these events."

Ahead of the Rose City Invitational on May 9, two other PBR Canada Touring Pro Division events are on deck: Moose Jaw, Saskatchewan (April 25) and Brooks, Alberta (May 8). Moose Jaw is produced by 3D Bull Riding — the same team behind the PBR Canada Cup Series — in partnership with the local venue. Brooks, meanwhile, is built by stock contractor Kinky Buckers and a committee that honours Kyle Larson's son Koye through the Koye Larson Memorial.

To find your closest PBR Canada Touring Pro Division event, visit PBRCanada.com.