PBR’s New Global Cup Docu-Series Price for Glory to Air on CBS Sports Network

By: Kacie Albert  Tuesday, December 10, 2019 @ 10:18 AM

Team Canada is one of six teams set to compete at the 2020 PBR Global Cup USA on Feb. 15-16 in Arlington, Texas. Photo: Andy Watson/Bull Stock Media.

NEW YORK CITY – PBR (Professional Bull Riders) and CBS Sports have announced the launch of Price for Glory, an eight-part docu-series documenting the trials and tribulations of the world’s best riders attempting to be selected to ride for their national teams at the 2020 WinStar World Casino & Resort PBR Global Cup USA, presented by Monster Energy.

Price for Glory will premiere on CBS Sports Network on Wednesday, Dec. 11 at 7:30 PM, ET. Click here to view the trailer.

The PBR Global Cup, a groundbreaking five-nation international team-competition, will make its network debut on CBS on Saturday, Feb. 16 at 12:00 PM, ET with additional coverage on CBS Sports Network. 

After visiting Canada, Australia and the United States, the 2020 PBR Global Cup USA will take place on February 15-16, 2020 in Arlington, Texas inside AT&T Stadium.

Coached by a duo of bull riding legends, seven bull riders on each team, representing Australia, Brazil, Canada, Mexico and the United States, shed their individual identity, competing instead for national pride, record purses and the very dirt they ride upon at each PBR Global Cup.

In another league first, for the 2020 PBR Global Cup USA, the coaching staffs were given unprecedented power, granted full selection authority over their rosters. The historic shift is a key narrative within Price for Glory, breeding one of the most dramatic scouting campaigns since the event’s launch in 2017.

 “The PBR Global Cup is one of the most exciting and prestigious events in sports,” said Sean Gleason, PBR CEO. “Price for Glory lifts the veil on the scouting process to let fans see that the intensity on full display on the dirt at each edition of the international spectacle actually begins the day the first coach is selected as riders jockey for one of the seven coveted nation team spots.”

Among the many never-before-seen moments In Price for Glory, viewers are brought to the home of Brazilian standout Jose Vitor Leme as the close-knit, defending champions Team Brazil react to a sudden coaching change, and hear from conflicted Team Canada contenders as they respond to a polarizing new head coach.

The eight-episode series also provides unprecedented coverage of the unique national team training camps, embedding with Team Mexico and Team Canada, two nations desperately hoping to climb the leaderboard after dismal Global Cup finishes in 2019.   

The Price for Glory series opens with a two-episode arc recapping the first three editions of the Global Cup, while also introducing the six head coaches leading each nation into battle.

The remaining six episodes document the five-month push from July to November, 2019 as the coaches whittle a list of dozens of potential prospects, to just three of their country’s finest as they make their initial picks.

Developed with IMS Productions, including Brian Annakin, Kevin Buchholz and Rich Feinberg, PBR CEO Gleason, along with Robbie Greene and Jen Brown served as executive producers on the project.

The complete schedule is as follows:

Episode 1 – “Road to the Global Cup” – Wednesday, December 11, 2019 – 7:30 p.m. ET

Episode 2 – “Clash of Titans” – Wednesday, December 11, 2019 – 8:00 p.m. ET

Episode 3 – “Building Dynasties” – Friday, December 20, 2019 – 7:00 p.m. ET

Episode 4 – “Wolves & Underdogs” – Friday, December 20, 2019 – 7:30 p.m. ET

Episode 5 – “International Community” – Sunday, January 5, 2020 – 7:30 p.m. ET

Episode 6 – “Music City Cowboys & Punching Up” – Sunday, January 12, 2020 – 10:30 p.m. ET

Episode 7 – “Clearing the Air” – Sunday, January 19 – 7:30 p.m. ET

Episode 8 – “Countdown” – Sunday, January 26 – 9:30 p.m. ET

* Dates and times are subject to change. Check your local listings.

The episodes will also re-air on RidePass, PBR’s digital western sports network, following the airing on CBS Sports Network.

Price for Glory is the second PBR docu-series to hit airwaves in the past five years. In 2016, Netflix launched Fearless, which chronicled the careers of some of bull riding’s top Brazilians as they competed both on home soil and in the United States in seeking the coveted PBR World Championship.

For more information on the PBR Global Cup visit PBR.com/GlobalCup. Be sure to stay tuned to PBRCanada.com and follow the tour on Facebook (PBR Canada), Twitter (@PBRCanada), and Instagram (@PBRCanada) for the latest results.