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PBR Invades Abbotsford for First Time Ever

01/19/2010

MEDIA CONTACT:
Joanna French, PR & Marketing Coordinator
Professional Bull Riders Canada
403.241.4531 office
joanna@pbrcanada.com

 
PBR Invades Abbotsford for First Time Ever

CALGARY, Alberta (January 19, 2010) - Get ready for non-stop, hard-hitting action, like nothing you’ve ever seen before when the Professional Bull Riders (PBR) storms into the Abbotsford Entertainment & Sports Centre (AESC) for the first time ever on January 29-30, 2010. For two adrenaline-packed evenings, the best bull riders in Canada and the world will battle the rankest bulls on the planet at stop no. 1 on the prestigious PBR Canadian Cup Series presented by Wrangler. This is not a rodeo; it’s the Toughest Sport on Earth! The edge-of-your seat action gets underway on Friday, January 29 at 7:00pm. The grueling competition continues Saturday, January 30 at 7:00pm where one fearless rider will take home the coveted Cup Series event title.   

Tickets are on sale NOW and can be purchased at the AESC Box Office, online at www.abbotsfordcentre.ca or by phone at 866.977.2372. Starting at just $15, get your tickets now to experience more than two hours of the ultimate extreme sport!

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About Professional Bull Riders (PBR) Canada:
Dollars earned at Canadian events counts towards qualification to the elite PBR Canadian Cup National Finals. Upon the conclusion of the Finals, the bull rider with the most regular season and Finals points is crowned the PBR Canadian National Champion. Money won at all Canadian events counts toward qualifying on the prestigious PBR Built Ford Tough Series (BFTS). At the end of the BFTS season, the top ranked Canadian rider will go on to compete and represent Canada at the PBR World Finals in Las Vegas, NV, USA. Visit www.pbrcanada.com for more on the PBR.

Abouts the Professional Bull Riders, Inc. (PBR):
More than 100 million views tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe.  With approximately 400 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series and Touring Pro Division.  The PBR is headquartered in Pueblo, Colo., and has over 1,200 PBR bull riders compete in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico. 

For more on the PBR, please visit www.pbr.com, www.teampbr.com, www.pbr.tv, www.myspace.com/teampbr, twitter.com/teampbr, www.facebook.com/TeamPBR, or www.pbr.com/worldfinals/.